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Our success is solely measured
by the success of our dealer partners.”
Who We Are

Your strategic partner

In today’s rapidly evolving marketplace, the importance of strategic partnerships cannot be overstated, especially when it comes to developing innovative protection products. Collaborating with industry leaders allows us to leverage combined expertise and resources, resulting in real world solutions that meet the growing demands of our dealer partners. By aligning with the industry’s most respected product & technology providers, Palm Dealer Solutions is able to enhance dealership product offerings, ensuring they are equipped with the latest advancements in protection products. Diversifying product offerings and exploring digital transformation can also enhance revenue streams, allowing dealerships to adapt swiftly to changing consumer preferences.

As the automotive industry continues to evolve, having long-term wealth programs in place and embracing innovative solutions in F&I, Sales, and Fixed Operations will be crucial for a dealership’s sustainable growth and success. Leveraging our relationships with renowned product providers along with our own experience in establishing successful training initiatives, Palm Dealer Solutions has been able to establish a coast-to-coast presence, delivering measurable improvements in dealership operations. Let us help you transform your dealership into a more efficient, customer-centric enterprise that drives profitability while exceeding customer expectations.

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Customized Solutions

We understand that every dealership is unique so we tailor our programs and products to your individual needs.

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Exceptional Customer Service

Our team is always ready to assist you with any questions or concerns you may have.

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Strong Partnerships

We believe in conducting our business with transparency and integrity.

John Rub

Having now navigated the retail automotive industry for over three decades, the position as Founder & CEO of Palm Dealer Solutions is a culmination of a journey grounded in automotive dealership operation and dealer reinsurance expertise. My experience as a trusted dealership consultant and as a former Dealer Operator informs my decisions, ensuring that every solution we offer is grounded in real-world dealership needs, thereby contributing to the enduring success of our clients. With a robust track record in maximizing automotive dealers' reinsurance portfolios, enhancing our dealer partners’ product offerings, and having a keen ability to elevate dealerships sales with our award-winning training programs, I ensure that Palm Dealer Solutions remains at the forefront of the automotive industry's evolution.